During the 9 day run up to Christmas Eve, 2,629 individuals submitted 8,137 nominations via our app on Facebook. We've since been through the unenviable task of selecting ten finalists in each category from nearly 2,000 nominees. The selections were made on the basis of unique supporting statements, engagement criteria and the display of good online etiquette. It was a tough job with the standard of nominees’ being truly exceptional.
The final results are based 70% on scores from the Expert Panel and 30% on votes from the public. The panel is a hand-picked group of the best equestrian marketers, digital professionals, social media gurus and branding experts from across the globe.
The public vote has now closed.
Winners will be announced during ESMA Week, 5th - 9th March.
Criteria judges and the public based their selections on:
Innovation - are they thinking outside the box?
Individual – is their content original?
Inspiration – are you compelled to act, buy or share?
Interaction - do they involve fans/followers and encourage discussions?
Information - is it accurate, interesting and useful to their audience?
2012 Finalists
1. YouTube channel
| Alexander Zetterman |
| Blue Chip Feed |
| Burghley Horse Trials |
| HorseGirlTV |
| HunterChampion68 |
| Live Your Dream |
| Maras World of Horses |
| Mckee Pownall Equine Services |
| ParelliTube |
| Pony Magazine |
2. Facebook
Open pages and groups only, user profiles may not be nominated
| Cumbrian Heavy Horses |
| Eventing Nation |
| H&M We love horses |
| Horse and Hound |
| Nico Morgan |
| Roly Poly Pony Cookie Company |
| Stolen Horse International |
| The Pony Club |
| The Pure Feed Company |
| TheHorse.com |
3. Twitter
Open Twitter accounts only
| Gredos a Caballo |
| Heavens Gait Farm |
| Horse & Country TV |
| James Millman |
| Laura Kelland-May |
| Pferdemaedchen.net |
| Samantha Clark |
| Tim Stockdale |
| Top 50 Ranches |
| World of Showjumping |
4. Charity
Must be a registered charity
5. Professional rider
| Boyd Martin |
| Edwina Alexander |
| Jason Webb |
| Lauren Shannon |
| Mark Todd |
| Oliver Townend |
| Paul Tapner |
| Phoebe Buckley |
| Tim Stockdale |
| William Fox-Pitt |
6. Amateur rider
| Abbi Tennant |
| Beatle Payne |
| Becci Harrold |
| Georgia Pearson |
| Laura Keeley |
| Lisbeth Seierskilde |
| Rachel Poyser |
| Roland Hitze |
| Shoestring Eventing |
| Victoria Bax |
7. Feed company
Covering all aspects of horse feed, supplements, forage and treats
| Blue Chip |
| Dengie |
| Dodson & Horrell |
| Nutrena |
| Omega Fields |
| Purina Mills |
| Royal Champion |
| SmartPak |
| Spillers |
| The Pure Feed Company |
8. Publication
Print or online
| All Horse Magazine |
| Cavallo Magazine |
| Chronicle of the Horse |
| Horse & Rider Magazine UK |
| Horse and Hound |
| Horse Sport Canada |
| Practical Horseman |
| TheHorse.com |
| Western Horse UK |
| Your Horse |
9. Horse attire brand
| Ecogold |
| Equifit |
| Equiport |
| Horseware Ireland |
| Horze |
| IV Horse |
| Kensington Protective Products |
| Pink Equine |
| Professional Choice |
| Sanswill Designs |
10. Rider attire brand
| Airowear |
| Ariat |
| Asmar Equestrain |
| Cool Horse Socks |
| Fuller Fillies |
| Joules |
| Kerrits |
| Ovation Riding |
| Point Two |
| Townend Online |
11. Event/competition
12. Talking animal
| Binky Cook |
| Charles James Fox |
| Chester Da Floying Orishman |
| Henry Jota Hampton |
| Petey Pants |
| Primrose Hill |
| Sarnita B |
| The Fat Pony |
| Uncle Mo |
| Whiskey Ranch-Horse |
13. Most informative
14. Riding school
15. Saddlery/tack shop
Open to online, brick and mortar or mobile stores offering a variety of brands
| Bahr Saddlery |
| Bit of Britain |
| Derby House |
| Dover Saddlery |
| Equestrian Clearance |
| Greenhawk Equestrian |
| Old Mill Saddlery |
| Red Hare Tack & Togs |
| SmartPak |
| Thomas Irving Equestrian |
16. Best newcomer
For those who have joined the social world since the opening of the 2011 ESMAs
| Carr & Day & Martin |
| Get My Fix |
| Haynet |
| Holly's Horse Haven |
| Horsey Hoodies |
| LiveryList |
| Professional Equine Grooms |
| Remote Coach |
| Summit Equine Nutrition |
| The Morning Feed |
17. Blog
Can be one blogger or a group of bloggers using a single platform
| Adventures with Shyloh |
| Dappled Grey |
| Eventing Nation |
| Eventing Worldwide |
| Fran Jurga |
| Fugly horse of the day |
| HayNet |
| Horse Junkies United |
| Neigh-Bours |
| Snarky Rider |
18. Social network
Equestrian related social networking site/forum
| Barnmice |
| Chronicle of the Horse Forums |
| Equestrian Life |
| Horse and Hound Forum |
| Horsemove Thailand |
| Intelligent Horsemanship |
| Neigh-Bours |
| Rimondo |
| Trot ON |
| Zallina |
19. Broadcast media
TV channel, radio station or online
| ClipMyHorse.TV |
| Equestrian Life |
| Equidia Life |
| Horse & Country TV |
| Horse Radio Network |
| Horse Rush TV |
| HorseGirlTV |
| HRTV |
| REIT TV |
| RFD TV |
20. Celebrity
Different to the professional rider category, this ESMA celebrates mainstream celebrities who promote equestrianism to a wider audience
| Carson Kressley |
| Clare Balding |
| Ian H. Watkins |
| Jewel |
| Katie Price |
| Kelly Rippa |
| Madeline Pickens |
| Martha Stewart |
| Richard Hammond |
| William Shatner |
Regional categories based on the Fédération Equestre Internationale's regional groups
21. UK & Ireland
| Andrew Gould |
| Horse and Hound |
| Horse First |
| Horse Shows Online |
| Lorraine Jennings |
| Photo Shows For Local Charities |
| Shoestring Eventing |
| The Donkey Sanctuary |
| The Irish Field |
| Tim Stockdale |
22. FEI Group I - South-West Europe
Albania, Czech Republic, Luxemburg, SerbiaAndorra, France, Macedonia, Slovakia, Austria, Greece, Malta, Slovenia, Belgium, Hungary, Monaco, Spain, Bulgaria, Israel, Portugal, Switzerland, Croatia, Italy, Romania, Turkey, Cyprus, Liechtenstein, San Marino
| Cavallo Magazine |
| Complet'infos |
| Georgia Pearson and Scooby Doo |
| Gredos a Caballo |
| Gucci Masters |
| Hippique & Chic |
| Horse Angels |
| Horsetales forum |
| Mara's World of Horses |
| Oxer Sport |
23. FEI Group II - North-West Europe
Denmark, Lithuania, Sweden, Estonia, Iceland, Netherlands, Finland, Norway, Germany, Latvia, Poland
| Anky van Grunsven |
| equine-blog.de |
| Equipage |
| EQUITANA |
| Falsterbo Horse Show |
| Hobumaailm.ee |
| HorsUs |
| REIT TV |
| St. Georg |
| Zallina |
24. FEI Group III - Central Europe Eastern Europe and Central Asia
Armenia, Iran, Pakistan, Uzbekistan, Azerbaijan, Kazakhstan, Russia, Belarus, Kyrgyzstan, Turkmenistan, Georgia, Moldova, Ukraine
| Bitsa |
| Donbass Equicentre |
| DressageHorses.ru |
| hippoguide.ru |
| Horse World Magazine |
| Horses in Ukraine |
| KSK Levadia |
| Skachki Sport |
| Socoros |
| Equiros |
25. FEI Group IV - North America
Antigua, Canada, Jamaica, Virgin Islands, Barbados, Cayman Islands, Trinidad & Tobago, Bermuda, Haiti, USA
26. FEI Group V - Central America
Colombia, El Salvador, Netherlands Antilles, Venezuela, Costa Rica, Guatemala, Nicaragua, Cuba, Honduras, Panama, Dominican Republic, Mexico, Puerto Rico
| Bolsa Ecuestre |
| Caballo TV |
| Caballos |
| Carlos Fernando |
| Club Acicates |
| Desde La Baranda |
| Dimensi-n H'pica |
| Equestrian Lifestyle Magazine |
| Montando.com |
| Record Ecuestre |
27. FEI Group VI - South America
Argentina, Brazil, Ecuador, Peru, Bolivia, Chile, Paraguay, Uruguay
| Centro H'pico Nashville |
| Haras MD |
| HipismobhBlog |
| Hipismobr |
| Mundo Equestre |
| Nacho Figueras |
| Oi Athina Onassis Horse Show |
| PoloLine Argentina |
| PUNTO ECUESTRE |
| Rico Basano |
28. FEI Group VII - North Africa and Middle east
Algeria, Kuwait, Palestine, Tunisia, Bahrain, Lebanon, Qatar, United Arab Emirates, Egypt, Libya, Saudi Arabia, Yemen, Iraq, Morocco, Sudan, Jordan, Oman, Syria
29. FEI Group VIII - South-East Asia and Oceania
Australia, Hong Kong, Malaysia , Singapore, Brunei, India, Mongolia, Sri Lanka, Cambodia, Indonesia, Myanmar, Thailand, China, People’s Rep. Japan, New Zealand, Chinese Taipei, Korea, Philippines
| Alex Hua Tian |
| Clarke McKenzie Equestrian |
| Flex Horse Training |
| Gold Coast Horse |
| Horsemove Thailand |
| Mark Todd |
| Paul Tapner |
| Remote Coach |
| Show Circuit Magazine |
| The Horse Magazine |
30. FEI Group IX - Central and Southern Africa
Botswana, Madagascar, Senegal, Zimbabwe, Congo, Malawi, South Africa, Ethiopia, Mauritius, Swaziland, Kenya, Namibia, Zambia
