Information for Finalists and Nominees
Stage 1: Nominations
• Members of the public will be asked to nominate their favourites in 34 categories between 10 December and midday (GMT) on 21 December via the ESMA website.
• There are 22 general categories, 12 regional categories.
• Members of the public may submit up to three nominees in each general categories. They may only submit one nominee from their chosen region.
• Each nomination must be accompanied by a supporting statement. Supporting statements must be unique.
• The ESMA team reserve the right to use supporting statements as part of the awarding process.
Stage 2: Ensuring true engagement
• The nominees in each category with unique supporting statements will go through to the second round.
• The second round is to ensure that anyone who goes forward as a finalist is actively engaged on their social media channels, and that they display good online etiquette.
In order to secure their place in the final ten, they must meet the following criteria:
1. Posts to social media channels regularly, not including content about the ESMAs.
2. Usually reply to appropriate/relevant comments from fans within 24 hours.
3. Their platform manages spam well; i.e. they delete any spam posted.
4. Post original content and acknowledge Intellectual Property where required.
(Each of these aspects will be monitored by the ESMA team during a set period prior to the opening of nominations.)
The top 10 in each category will then go through to the finals.
Stage 3: Judging by the Expert Panel
When finalists are announced in the New Year they will receive points, 75% from an Expert Panel (a group of equestrian PR, digital marketing and branding experts from across the globe) and 25% from the public, using a voting form on the ESMA site.
The names of those making it to the final ten in each category will be sent to the judges mid January 2012.
At this stage, judges must declare any and all conflicts of interest (current/previous clients, if they are members of equestrian social networking sites/forums through to the finals in category 18, or any other relationship deemed relevant) upon receipt.
This is designed to avoid any doubt in the judges’ decisions.
Being a member of the expert panel means full-time employers and businesses in which panel members own shares cannot be nominated in any category.
Judges must review finalists’ social media activity pre-November 2012 (or as far back as possible in the case of Twitter) and rate them out of ten for each of the following criteria where appropriate:
Judges and members of the public are asked to use the following criteria:
• Innovation – are they thinking outside the box?
• Individual – is their content original?
• Inspiration – are you compelled to act, buy or share?
• Interaction – do they involve fans/followers and encourage discussions?
• Information – is it accurate, interesting and useful to their audience, and if it does not belong to them do they credit the owner?
Further considerations apply to the following:
a. For the category for Best use of Social Media by a Professional Horseperson the judges should use the criteria Item ‘Individual’ to gauge if the individual is posting as themselves.
b. For the category for Best use of Social Media by a Celebrity, only include posts mentioning horses or equestrian issues should be considered. This category has been introduced to encourage the promotion of riding to non-equestrians and celebrate mainstream celebrities who advocate equestrianism among their fans.
c. For the category for Best Equestrian Social Networking Site or Forum judges and the public are asked to sign up for an account, become familiar with the platform and base their decision on the following:
• User-friendliness – can you find your feet quickly and get started?
• Is it fun?
• Sociability – can you easily share content with fellow users and the outside world?
• Business worthy – can you see its benefits for business?
• Would you stay and recommend that your friends join?
Judges will be asked to keep a look out for what is considered ‘spammy’ behaviour.
If a judge becomes aware that any finalist is in breach of the terms and conditions of a social network on which they are being judged, then the ESMA team should be alerted.
Facebook's rules for competitions
Using a personal Facebook profile for business
• Finalists may canvass for votes, but are required to ask their fans and followers to judge as many categories as possible, not just theirs.
• An organisation/individual may become a finalist in up to four general categories and one regional category.
• The ESMA team reserves the right to disqualify anyone thought to be buying or achieving votes through unfair means.
• Members of the expert panel are not to be contacted with regards the ESMAs at any point. Any finalists thought to be influencing the expert panel in any way will be given a single written warning.
• Contacting an expert regarding the ESMAs a second time will result in automatic disqualification.
The Awards Ceremony
• The winners will be announced in a video ceremony. The ceremony will be uploaded to YouTube in episodes.
• All finalists must provide videos – each no more than 30 seconds in length. The first should be an acceptance speech in case they win, and the second, a general message of support to all participants to be used in if they don't win.
• Finalists' clips should be in .dv format – at 16:9. Send them to the ESMA team through the file sharing platform, DropBox. Please label the file with your name, not ESMA. If you wish to set up a DropBox account you can with this link: http://db.tt/9RtJEwE
• The ESMA team will be editing the clips together as part of the whole awards programme, please do not include music, any effects, graphics or fades in the first and final 3 seconds of your video.
• Videos must be received by 5pm (GMT) on Friday 8 February.
• Videos received after the deadline will not be used.
• Sending us a video does not guarantee that it will be used.
• By sending the clips they become property of the ESMAs and in the process of sending you give full rights over their use forever.
• Videos containing any copyright material will not be used. It is the finalists' responsibility to ensure material used in clips belongs to them.
The finalist with the highest score in each category is the winner.
If any of the categories are tied, because two or more finalists have the same score, the three experts who judged the category will be asked to pick a winner. The finalist with two or more votes wins.
The World Award
The winners of the regional categories will be passed to Richard Johnson, FEI’s Director of Corporate Communications to decide the winner of the World Award.
• The ESMA team reserve the right to extend the closing deadline, amend categories or not award categories should the standard of entries received not reach the required standard.
• Decisions of the judges, ESMA Team and public are final regarding the selection of shortlisted nominees and winners, and no discussion with be entered into whatsoever.
• The ESMA Team reserve the right to make changes to these terms at any time without notice.
• To withdraw from the 2013 ESMA finals please email as soon as possible: email@example.com
• The ESMAs accepts no responsibility for, and gives no assurance or warranty in relation to, the authenticity of finalists in the Equestrian Social Media Awards, nor their quality or fitness for any particular purpose or otherwise.
• The ESMAs shall have no liability for any losses or damages whatsoever, whether due to negligence or otherwise arising, from the use of finalists' products or services.
Each winner will receive a certificate and winners' badge for use on their online activity and printed material.
Sponsors in some categories are offering a prize for the winner of their category. This is a goodwill gesture between the category winner and the sponsor. The ESMA Team will has no liability for administering or supplying said prizes.