Categories for 2013
The equestrian online community is a varied and diverse bunch. The categories for the 2013 ESMAs reflects this with a range to suit everyone, regardless of discipline or location. Due to high demand his year sees the introduction of a new category for Creative Professionals specialising in the equestrian industry, such as event organisers, photographers and marketers. Three new regional categories have been introduced which reflect the wide range of social media use highlighted in the 2012 ESMAs, these are; Australia and New Zealand, the Benelux and Scandinavia.
It will be up to the public to submit their favourites when the nominations stage opens, in the following categories:
3. Best use of Twitter
Open Twitter accounts only
4. Best Use of Social Media by a Charity
5. Best use of Social Media by a Professional Horseperson
Eventing, Dressage, Show Jumping, Western, Vaulting, Driving, Polo, Natural Horsemanship, Racing
6. Best Use of Social Media by an Amateur Horseperson
The category winner will recieve a free place on a Hippikos training Programme (Intensive Training in Dressage or Jumping or Both). The training week includes 3 lessons a day on advanced horses (dressage to Grand Prix and jumping to 1.45m), all accommodation, meals and drinks.
7. Best use of Social Media by a Feed Company
Covering all aspects of horse feed, supplements, forage and treats
11. Best Use of Social Media by an Event or Competition
12. Best Talking Animal
13. Most Informative Use of Social Media
14. Best Use of Social Media by a Riding School
15. Best use of Social Media by a Saddlery or Tack Shop
Open to online, brick and mortar or mobile stores offering a variety of brands
16. Best Newcomer
For those who have joined the social world since the opening of the previous year's ESMAs
The winner will receive: 12 months banner advertising on Equine Online, publicity in an official Equine Online press release, a mention in the March edition of the Equine Online monthly newsletter. Total value £750+
17. Best Blog
Can be one blogger or a group of bloggers using a single platform
The winning blog will be given the chance to earn a yearlong extra bonus commission in EquiRex's online affiliate programme.
18. Best Equestrian Social Network
Equestrian related social networking site/forum
19. Best Broadcast Media
TV channel, online, radio etc.
20. Creative Equestrians
Creative professionals within the equestrian industry e.g. photographers, artists, designers etc.
The category winner will receive a free Equestrian Creative Network portfolio for a year.
21. Best use of Social Media by a Celebrity
Different to the professional rider category, this ESMA celebrates mainstream celebrities who promote equestrianism to a wider audience through social media
22. FEI Solidarity Award
Open to equestrian development projects that are at the heart of grass roots development of equestrian sport and welfare projects. This can be a local sports programme, individual rider/coach or an online community, educational project or welfare campaign that has captured the interest and conversations of the development of the sport in a creative and inclusive manner.
24. Best Use of Social Media in South-West Europe
Albania, Czech Republic, Serbia, Andorra, France, Macedonia, Slovakia, Austria, Greece, Malta, Slovenia, Hungary, Monaco, Spain, Bulgaria, Israel, Portugal, Switzerland, Croatia, Italy, Romania, Turkey, Cyprus, Liechtenstein, San Marino
26. Best Use of Social Media in Central Europe, Eastern Europe and Central Asia
Armenia, Iran, Pakistan, Uzbekistan, Azerbaijan, Kazakhstan, Russia, Belarus, Kyrgyzstan, Turkmenistan, Georgia, Moldova, Ukraine
27. Best Use of Social Media in North America
Antigua, Canada, Jamaica, Virgin Islands, Barbados, Cayman Islands, Trinidad & Tobago, Bermuda, Haiti, USA
28. Best Use of Social Media in Central America & Mexico
Colombia, El Salvador, Netherlands Antilles, Venezuela, Costa Rica, Guatemala, Nicaragua, Cuba, Honduras, Panama, Dominican Republic, Mexico, Puerto Rico
29. Best Use of Social Media in Africa and Middle East
Algeria, Kuwait, Palestine, Tunisia, Bahrain, Lebanon, Qatar, United Arab Emirates, Egypt, Libya, Saudi Arabia, Yemen, Iraq, Morocco, Sudan, Jordan, Oman, Syria, Botswana, Madagascar, Senegal, Zimbabwe, Congo, Malawi, South Africa, Ethiopia, Mauritius, Swaziland, Kenya, Namibia, Zambia.
30. Best Use of Social Media in South America
Argentina, Brazil, Ecuador, Peru, Bolivia, Chile, Paraguay, Uruguay
31. Best Use of Social Media in South-East Asia and Oceania
Hong Kong, Malaysia, Singapore, Brunei, India, Mongolia, Sri Lanka, Cambodia, Indonesia, Myanmar, Thailand, China, Japan, Chinese Taipei, Korea, Philippines
35. World Award
The winners of the regional categories go through a second round of judging, deciding the overall winner of the World Award.