Headline sponsor:Equestrian Online

#esma14

Categories for 2014

The equestrian online community is a varied and diverse bunch. The categories for the 2014 ESMAs reflects this with a range to suit everyone, regardless of discipline or location. Due to high demand his year sees the introduction of a new category for Creative Professionals specialising in the equestrian industry, such as event organisers, photographers and marketers. Three new regional categories have been introduced which reflect the wide range of social media use highlighted in the 2012 ESMAs, these are; Australia and New Zealand, the Benelux and Scandinavia.

It will be up to the public to submit their favourites when the nominations stage opens, in the following categories:

1. Website ≤20k visitors pcm

1. Best use of Facebook

(Open pages and groups only, user profiles may not be nominated)

2. Website >20k visitors pcm

2. Best use of Twitter

(Open Twitter accounts only)

3. E-commerce site

3. Social good

(Open to charities and campaigns designed to raise awareness of worthwhile causes and promote horse welfare)

4. Best use of social media by a Professional Horseperson

4. Mobile/tablet application

5. Rich media

5. Best use of social media by an Amateur Horseperson

The Judges' Choice winner will receive a free place on a Hippikos training Programme (Intensive Training in Dressage or Jumping, or Both). The training week includes three lessons a day on advanced horses (dressage to Grand Prix and jumping to 1.45m), all accommodation, meals and drinks.

6. Best use of social media by a Publication

(Print or online)

7. For the horse

(Feed, bedding, equipment and information for the horse)

8. For the rider

(Clothing, protective gear and equipment for the rider)

9. Best use of social media by an Event/competition

10. Best use of social media by a Talking Animal

11. Best use of social media by a Riding School

12. Best use of social media by a Saddlery/Tack Shop

(Open to online, brick and mortar or mobile stores offering a variety of brands)

13. Best use of social media by a Newcomer

(For those who have joined the social media world since the previous ESMAs)

14. Best Blog

(Can be one blogger or a group of bloggers using a single platform)

15. Best Social Network

(Equestrian related social networking site/forum)

16. Best use of social media by a Broadcaster

(TV channel or radio station)

17. Best use of social media by Creative Equestrians

(Creative professionals within the equestrian industry e.g. journalists, photographers, artists, designers etc.)

The category winner will receive a free portfolio on the Equestrian Creative Network for a year.

18. Best use of social media in UK & Ireland

19. Best use of social media in South-West Europe

20. Best use of social media in North-West Europe

21. Best use of social media in the Americas

22. Best use of social media in Africa and Middle East

23. Best use of social media in Australia, New Zealand and Oceania

24. 2014 Equine Online World Award