What are the ESMAs?
Entries for the 2014 ESMAs will open on Monday November 4 until December 5 for pre-registration.
From December 9-20, the public can nominate their favourite equestrian businesses, personalities, charities and brands in the world of social media through this website, from the list of pre-registered entries. Nominees will be subject to strict engagement criteria such as how quickly they respond to comments, post original content and demonstrate good online etiquette. The top ten in each of the following categories with the most unique supporting statements will go through to the finals.
(Open pages and groups only, user profiles may not be nominated)
(Open Twitter accounts only)
3. Social good – Supported by FEI Solidarity
(Open to charities and campaigns designed to raise awareness of worthwhile causes and promote horse welfare)
4. Professional horseperson
5. Amateur horseperson – Supported by Hippikos Training Holidays Portugal
6. Publication – Supported by Freerein Riding Holidays
(Print or online)
7. For the horse
(Feed, bedding and equipment for the horse)
8. For the rider
(Clothing, protective gear and equipment for the rider)
10. Talking animal
11. Riding school
12. Saddlery/tack shop
(Open to online, brick and mortar or mobile stores offering a variety of brands)
13. Best newcomer
(For people who have joined the social media world since last ESMAs)
(Can be one blogger or a group of bloggers using a single platform)
15. Social network
(Equestrian related social networking site/forum)
16. Broadcast media
(TV channel or radio station)
17. Creative equestrians – Supported by the Equestrian Creative Network
(Creative professionals within the equestrian industry e.g. journalists, photographers, artists, designers etc.)
18. UK & Ireland
19. South-West Europe
20. North-West Europe
21. Central Europe, Eastern Europe, Central Asia, South-East Asia
22. North America
23. Latin America
24. Africa and Middle East
25. Australia, New Zealand and Oceania
The voting stage will open mid January when the finalists with two prizes up for grabs in each category. The first will be the Judges’ Choice ESMA, decided by a panel of the global equestrian industry’s most talented marketers and media professionals; the second will be the People’s Choice ESMA, 100% decided by the public.
The Fédération Equestre Internationale’s (FEI) Director of Corporate Communications, Richard Johnson will once again be judging the winners of the regional categories to decide the overall winner of the World Award. The FEI Solidarity campaign is supporting a special award in 2014, which is open to projects that are at the heart of the grass roots development of equestrian sport and welfare. Called the FEI Solidarity Social Good ESMA, the award is for those who have captured the interest and conversations of the development of the sport in a creative and inclusive manner. Local sports programmes, individual riders, coaches, online communities, educational projects, charities and welfare campaigns achieving this are all eligible.
The Judges' Choice winner in the category for best use of social media by an Amateur Horseperson will receive a free place on a Hippikos training Programme (Intensive Training in Dressage or Jumping or Both). The training week includes three lessons a day on advanced horses (dressage to Grand Prix and jumping to 1.45m), all accommodation, meals and drinks.
That's not all…
Five new categories are being introduced to showcase digital excellence beyond social media with the new Equestrian Digital Awards, supported by the Equestrian Creative Network.
The categories are, best:
1. Website <20k visitors pcm
2. Website >20k visitors pcm
3. E-commerce site
4. Mobile/tablet application
5. Rich media
Entries for the first Equestrian Digital Awards will open on November 4 along with the main ESMAs. The winners will be decided solely by the Expert Panel and will be announced in March, alongside the ESMA winners.
In the spirit of social media, finalists will submit their acceptance speech videos for inclusion in an online award ceremony. This allows everyone to attend the award ceremony via the Equine Online Equestrian Social Media Awards' YouTube channel in late February.