The PagePlay Equestrian Social Media Awards are the 1st of its kind in the industry - connecting the global equestrian community
Forget the VMAs, BAFTAs and MOBOs... as we present: the ESMAs!
Nominees were subject to strict engagement criteria such as how quickly they respond to comments, post original content and demonstrate good online etiquette. The top ten in each category with the most unique supporting statements got through to the finals.
The final results are based 70% on scores from the Expert Panel (three judges to each category) and 30% on votes from the public. The panel is a hand-picked group of the best equestrian marketers, digital professionals, social media gurus and branding experts from across the globe.
That's not all...
The 2012 ESMAs sees the introduction of regional categories, based on the FEI’s regional groups. The winner in each of the 10 regions will be judged by the FEI to decide the overall winner of the FEI World Award.
FEI President, HRH Princess Haya said: "The FEI is delighted to be part of the 2012 ESMAs and looks forward to judging the international categories from the online equestrian community."
Winners will be announced during ESMA Week | 5th to 9th of March
In the spirit of social media, finalists will submit their acceptance speeches online for inclusion in an online award ceremony. This allows everyone to attend the award ceremony via the PagePlay Equestrian Social Media Awards' YouTube channel.
